IN a 1980 study, Silverman incorporated a subliminal message into a treatment of half of a group of smokers trying to quit smoking using behavior modification therapy. His work, with over 40 groups of subjects, has shown significant improvements in behavior after exposure to selected subliminal messages. Silverman, a psychologist at New York University, has been at the forefront of subliminal testing for 20 years. However, as soon as they were able to be perceived consciously, the messages had no consistent effect.īehavioral Improvements Result from Subliminal Messages…ĭr. Superimposed on the ambiguous pictures on the cards were either the subliminal message, “Write More” or “Don’t Write.” As long as the instructions were subliminal, these messages had the desired effect. Zuckerman required his subjects to write stories around Thematic Apperception Test cards. Included in Dixon’s authoritative work is a research study by Zuckerman (1960), that revealed a subliminal stimulus can by-pass conscious intent, and that it makes it unlikely a person would resist instructions which are not consciously experienced. Norman Dixon, a psychologist at University College in London, England, summarizes 748 scholarly research studies on subliminal perception. In his scholarly work titled “Preconscious Processing,” Dr. Scientific Evidence: Subliminal Messages Influence BehaviorĮxtensive Documentation of Subliminal Perception Subliminal messages found to be effective were statements like, “I take a great deal of pride in being honest. One East Coast chain was reported to have reduced theft by 37%, amounting to the phenomenal savings of $600,000 over a nine-month period.Ī similar story in the WALL STREET JOURNAL in 1980 stated the installation of a subliminal message system in a New Orleans supermarket accounted for a drop in pilferage loss from almost $50,000 per six months to ‘the astounding figure of less than $13,000’ – an all time low! Cashier shortages dropped from $125 per week to less than $10 per week. and Canada were using subliminal messages in the music systems to reduce shoplifting and employee theft. An article in TIME magazine in 1979, titled, ‘Secret Voices,’ reported that nearly 50 department stores in the U.S. It was discovered that subliminal messages could be masked in music or other audio programs. Subliminal Messages Used in Stores to Reduce Shoplifting… Controversy over subliminal stimuli arises precisely because it does influence people’s behavior without their conscious awareness. And most importantly, subliminal programming has been shown to be an effective tool for influencing and changing behavior. An abundance of scientific data resulting from decades of research indicates that subliminal perception does occur and information perceived subliminally does affect the unconscious or subconscious mind. In the last 50 years, many hundreds of carefully controlled scientific studies have been conducted on subliminal perception. His discovery, called the Poetzle Effect, indicates that subliminal perceptions evoke dreams and actions days or weeks after the original perception.
In 1917, Poetzle was the first scientist to demonstrate the close relationship between subliminal stimuli and posthypnotic suggestion. Poetzle, developed and tested theories related to the effect of subliminal stimulation on dream content.
Interest in subliminal communication first developed shortly after Freud presented his revolutionary idea that we all have a hidden, unconscious mind. Nevertheless you are aware of this constant bombardment of stimuli, even though it is perceived below your conscious awareness by your extremely receptive and sensitive subconscious mind.
These sounds probably include traffic noise, machinery, conversations, birds, insects, etc. Try this test: take a moment to focus your attention on the sounds around you and you will discover there are many background noises you normally completely ignore…consciously that is. Normally, you pay conscious attention to a very small percentage of information that you experience through our sense and your mind. Subliminal refers to information that is perceived below the level of conscious awareness. Perception is the natural, normal way you receive impressions from your environment.
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